Analýza trhu

„Analýza trhu“ translates to „Market Analysis“ in English. It refers to the quantitative and qualitative assessment of a market within a specific industry. The process involves studying market dynamics such as size, trends, competition, customer preferences, and economic factors to understand the market landscape. Market analysis helps businesses identify opportunities and threats, make informed decisions, and develop strategies for product development, marketing, and sales. It typically includes collecting data through surveys, focus groups, and analyzing existing market research reports, allowing companies to gauge demand, identify target segments, and assess their competitive position. The ultimate goal of market analysis is to mitigate risks and capitalize on market opportunities to drive business success.