Tržní analýza

Tržní analýza, or market analysis, is a systematic assessment of a market within a specific industry. It involves evaluating various factors that influence market dynamics, including:

1. **Market Size**: Determining the total potential market for a product or service, often measured in revenue or volume.

2. **Market Trends**: Identifying patterns and changes in consumer preferences, technologies, and competitive landscape over time.

3. **Competitive Analysis**: Assessing the strengths and weaknesses of current and potential competitors within the market.

4. **Target Audience**: Defining the demographics, preferences, and behaviors of potential customers to tailor marketing strategies effectively.

5. **Market Opportunities and Threats**: Recognizing potential growth opportunities and external threats that could impact the market, such as regulatory changes or emerging competitors.

6. **Economic Factors**: Considering broader economic indicators that may affect market performance, such as GDP growth, unemployment rates, and consumer confidence.

Market analysis is crucial for businesses to make informed strategic decisions, develop effective marketing campaigns, and anticipate future market developments. It helps organizations understand their position in the competitive landscape and identify avenues for growth.